The new DW5090 Focus provides the optimal balance between breakthrough technology and advanced design. The striking European design reinforces the features and performance of the new Focus, which combine with an improved thermostat knob and transparent water tank for absolute ironing confidence. The highly polished stainless steel Microsteam 400 soleplate with the unique high precision tip deliver unsurpassed ironing performance in even the hardest to reach areas. This model does not have the auto shut off feature, and stays on for continuous use.


Laser Stainless Steel Soleplate
• Highly polished scratch-resistant stainless steel provides a smooth surface with excellent glide
• Round shape at the back to go back and forth without creases.
• Enhanced high-precision tip delivers steam and pressing into hard-to-reach areas.

Microsteam400 Soleplate
• Round shape at the back to go back and forth without creases
• 400 microsteam holes provide perfect steam distribution
• Enhanced high precision tip delivers steam and pressing into hard-to-reach areas

Large Thermostat Knob
• For ergonomic reading of the settings

Graduation Lines
• For a precise water indication

Self Clean System
• Flushes out loose mineral deposits, ensuring optimal performance. Self Clean button should be pushed over a sink to let remaining water in reservoir empty as steam when your are finished ironing.

• Integrated anti-scale system removes impurities for long lasting, clean steam

Vertical Steam
• Allows iron to be used in upright position to remove wrinkles from drapes and hanging garments

Burst of Steam
• Steam is concentrated at the tip to remove hard-to-reach wrinkles from difficult fabric

Comfort Handle
• Soft touch handle provides comfort and control for precise ironing

Large Soft-touch Rear
• Provides extra stability when iron is on its heel

Extra Large Water Tank
• Extra large water tank with 10 oz. capacity fills easily at the tap

  • US Warranty 1 year limited warranty on defects in materials and workmanship.
  • Extended US Warranty: Extended Warranty Available
  • Non-US Warranty: 30 days parts and labor
Dimensions: 11" L x 5" W x 6" H
Country of Origin: Germany
Wattage: 1700w
UL: 20110223 – E 336911

How Its Made! Rowenta Steam Irons Made in Germany Primarily by Robots, for Consistent Quality and Performance

Other Images

icon 400 microsteam holes provide perfect steam distribution

Barbara D, Markham TX
Love my Rowenta Steam Iron!

Scarlet Alt, Durango CO
I've had 2 other Rowentas in the past and have loved them both. I am a professional seamstress and put my irons through a lot by leaving them on for hours and hours at a time. Each one lasted years so I am pretty loyal to Rowenta. With all the steam this one produces, I think this one will be my favorite.

Sarah, Georgia
Very happy with the iron and the speed with which it arrived. Thank you! :)

Renay, Kansas
I was thrilled to finally find a non- shut off Rowenta and the price was great. Please continue to keep non- shut off irons in stock. They are very hard to find in a brick and mortar store. I will recommend your your company to all of my sewist friends.

David, Ontario, Canada
We searched for this product in Canada and could not find it. We were thrilled that you ship to Canada.

Carol, Florida
AWESOME experience!

Fran, Texas
Your web site is one of easiest site I have been on.

Carol, Idaho
I like my new Rowenta.

Linda, Florida
I have highly recommended Allbrands to several people. I'm delighted, Thank You

Fran, Texas
The ladies of the church quilting class love the iron. Will most likely order another one, after our fundraiser.

Linda, Florida
I have highly recommended Allbrands to several people. I'm delighted, Thank You

Diana, Florida
I love this iron! I'm a quilter, and having an iron with NO auto shut-off is really nice! I've had it for about 6 months with no problems. It does an awesome job!

Ronald, Indiana
I am a repeat customer because of your wide selection and prompt delivery.

Diane, Maine
I've been a customer for many years and have been extremely satisfied with both the products and service. I have recommended you to several of my friends.

Beverly, Florida
Have ordered from you in past. Will continue to do so. Always refer friends to you