Free, 2x3-hour, in-store, classes with purchase of each Bernina machine taught by certified a Bernina Instructor. Ask your in-store associate for details.

All in-store repairs done by certified technicians.


Download the Bernina Sewing Workbook here

Compare Bernina machines here
Click here to view the Bernina comparison sheet

The BERNINA 720 combines innovative functions and features with an extra-large work area and intuitive touchscreen control. The extended free-arm offers 254 mm of space to the right of the needle, and the fast and quiet BERNINA Hook sews high-precision stitches up to 5.5 mm in width. The bobbin holds up to 70 % more thread than standard bobbins, and thanks to the integrated embroidery function, the B 720 can be easily upgraded with an embroidery module.


Direct-selection buttons:
– Start / stop button
– Raise and lower presser foot
– Automatic thread cutter
– Reverse sewing

Slide speed control
Sewing speed up to
1000 stitches per minute

The BERNINA Hook with 5.5mm stitch width allows you to
sew precise stitches at faster speeds yet quieter than ever before.
The extra-large bobbin can hold up to 70 percent more thread
than standard bobbins so you can sew with fewer interruptions.

Easy navigation on a centrally located colour touch screen

BERNINA Stitch Regulator (BSR) functionality

BERNINA Free Hand System (FHS)

7 things you’ll love about the BERNINA 720:

Extended Freearm for Big Projects.
The BERNINA 7 Series includes a meticulously engineered extended free arm with
10 inches (254mm) of working space to the right of the needle. Not only does the
B 720 provide plenty of room for large sewing projects, with its 5.5mm stitch width,
it’s also ideally suited for small sewing jobs such as inserting zippers. And as your
ambitions grow, the B720 can be further upgraded with a wealth of optional
accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees
consistent stitches when free-motion sewing and quilting no matter how quickly you
move the fabric.

Total Stitch Control
All BERNINA 7 Series models provide an exclusive level of stitch control. Whether you
are altering stitch length, stitch width or needle position, the machine will remember
the details for you. Your personal settings can be saved and retrieved and the USB
interface allows you to import and export stitches and stitch patterns or combinations.

Tips and Tricks
The Sewing Consultant and built-in tutorials offer direct on-screen support and
answers to your questions whenever you need them.

Sew with More Ease
The B720 performs many tasks all by itself. The presser foot lowers automatically at the
beginning of a seam. Threading is semi-automatic, and the thread is automatically cut
when you reach the end of a seam, or when you change colour whilst embroidering
(embroidery module optional). The standard package also features a handy extension
table that makes working on all your sewing projects an absolute breeze.

BERNINA Adaptive Thread Tension
The BERNINA Adaptive Thread Tension, a BERNINA innovation,
provides ideal thread tension while sewing to achieve perfect stitch
quality on both sides of the fabric. Once the tension is set according
to the thread and fabric used, BERNINA Adaptive Thread Tension
will constantly check the thread tension, adjusting it automatically
if needed. The result is the finest stitching without pressing a button.

Embroider beautifully and with ease
The B720 can also embroider; simply switch to embroidery
mode directly via the touchscreen. Embroidery mode lets you
easily position, mirror, rotate and resize motifs. The finished
design can be saved directly on the machine or on a USB stick.
What’s more, further designs can be imported to the machine via
the USB port. The Check function lets you position the design
precisely before embroidering. The embroidery module is available
as an optional accessory for the B720.
Specially designed for the BERNINA 7 Series, the new Maxi Hoop
holds embroidery designs with a maximum area of 400 × 210 mm.
The Maxi Hoop is available as an optional accessory.

Precision stitching
With its 5.5mm maximum stitch width and fine feed mechanism,
the B720 is optimised for dressmakers, quilters and all sewers for
whom pinpoint sewing accuracy is the most important goal.
  • US Warranty 25 years head, 5 years electronics, 1 years labor
  • Non-US Warranty: 30 days parts and labor
Other Images

icon BERNINA 720 – comfortable, intuitive and inspiring. The BERNINA 720 makes sewing dreams come true. The BERNINA 720 won over Swiss designer Mathias Ackermann right from the start: "Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 720, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

icon The BERNINA Hook. The heart of the BERNINA 7 Series features a novel, centrally placed driver, which allows the BERNINA Hook to run fast yet quietly. The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds up to 70% more thread than standard bobbins allowing you to sew longer without interruption.

icon Extended Freearm for Big Projects. The BERNINA 7 Series boasts a meticulously engineered extended freearm with 10 inches of working space to the right of the needle. Not only does the BERNINA 720 provide plenty of room for large sewing projects; with its 5 mm stitch width, it’s also ideally suited for beautiful decorative stitching. Small sewing jobs such as inserting zippers are completed flawlessly. And as your ambitions grow, the BERNINA 720 can be further upgraded with a wealth of optional accessories. For instance, add the BERNINA Stitch Regulator (BSR), which guarantees consistent stitches when free-motion sewing and quilting (with the feed dog lowered) no matter how quickly you move the fabric.

icon Total Stitch Control. All BERNINA 7 Series models provide an exclusive level of stitch control. Whether altering the stitch length, stitch width or needle position, the machine will remember the stitch details for you. Your personal settings can be saved and retrieved at will—and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

icon Semi-automatic needle threader. The BERNINA 740 responds to your needs. The presser foot automatically lowers at the start of a seam and lifts at the end. The machine will cut the thread for you at the end of your seam or color change. Also included is a practical extension table with ample space to hold your larger sewing projects.

icon BERNINA Adaptive Thread Tension. The BERNINA Adaptive Thread Tension, a BERNINA innovation, provides ideal thread tension while sewing to achieve perfect stitch quality on both sides of the fabric. Once the tension is set according to the thread and fabric used, BERNINA Adaptive Thread Tension will constantly check the thread tension, adjusting it automatically if needed. It produces excellent sewing results, all achieved without even pressing a button.

icon New user interface. User-friendly features and intuitive navigation: the Sewing Consultant and built-in tutorials offer direct onscreen support and instant answers to your questions.