PRS100 has a 30% Smaller 18x24" Footprint than PR655-1000E. It is a Single Needle Free Arm Embroidery Machine.

Persona PRS100 is the most versatile single needle embroidery machine with free arm embroidery that can do sew much more! Its tubular free arm configuration gives you the flexibility and ease to embroider difficult to reach areas, all while reducing fabric tangles.

Advance your creativity with key features such as anytime bobbin access, the large embroidery area, free arm embroidery and the Droplight™ Embroidery Positioning LED Pointer Marker (shows the exact point of entry for needle going down into the fabric without using the hand wheel)

Sew Versatile. Sew Creative. Sew Much Personalization.
Do more with one!

Ever wish for an affordable, easy to use, single needle embroidery machine that could do many things a multi-needle could do? Plus, so much more? Brother, an industry leader in multi-needle machine technology, introduces Persona, a single needle embroidery machine with multi-needle versatility.

Why is Persona A Singular Sensation?
  • Embroider hard to reach areas like, sleeves and bags with ease
  • Unique versatility with tubular free arm configuration
  • Embroider more, in less space
  • NEW Set of Compact Mini Frames, exclusive to Persona
  • Compatible with, so you can make magic with Disney
  • Easy to use, with Brother features you already love
  • Beautiful designs at your fingertips
  • Enhanced editing features
  • Timesaving conveniences

    The days of struggling to embroider finished or cylinder materials, or opening seams to get items hooped properly, are now over! The unique tubular free arm configuration in Persona gives you the flexibility and ease to embroider difficult to reach areas such as pockets and sleeves. Plus, it helps to reduce fabric tangles! The tubular free arm and the introduction of our new compact mini frames truly make Persona a "singular sensation".

    New Features:
  • Disney/Pixar/Frozen Design Compatible for Home Use through
    (Brother PR6-10 do not have Disney compatibility because of commercial use)
  • 1000SPM Stitches Per Minute
  • LED Pointer Light for Centering/Placement
  • Built in Bobbin Winder
  • 20 Alphabet Lettering Fonts
  • Multi Line Text
  • Sews All of One Color First
  • 4 Spool Thread Stand
  • Automatic Needle Threader
  • Optional Wide Table
  • Touch Panel like V Series Machines
  • 2 USB Drives, Type A and Type B
  • Stitch reading capacity:
    -500,000 Stitches per design, or
    -127 Color changes

    405 Built-in designs, infinite possibilities!
    Explore the extensive, awe-inspiring collection of Persona with out-of-the-box access to patterns that include Vintage, Trendy and Floral Alphabet Designs. Set your creativity free with the ability to add a personal touch with a professional finish.

  • Unique versatility with tubular free arm configuration is ideal for embroidering hard to reach areas such as small t-shirts and sleeves
  • Perfect addition to any room in your house with its small 18" wide footprint, which is less than a standard flatbed embroidery machine
  • New exclusive compact mini frames, ranging in sizes from 1.25" x 1.75" to 2" x 2"
  • Large 8" x 8" embroidery area, includes 8”x8” and 4”x4” embroidery frames
  • Vertical bobbin gives you anytime access so you can change the bobbin without removing your hoop
  • Color sort editing so you can easily cut down on thread changes
  • Multiple-line text input and alignment
  • Easy thread color changes
  • Droplight™ LED Embroidery Positioning Marker, so you can see the needle drop position
  • Large 7" LCD touch screen display
  • Compatible with, so you can embroider Disney
  • 405 built-in designs, 8 embroidery-like quilt patterns, 20 embroidery fonts, 140 frame pattern combinations, and 6 monogramming font styles

    +All designs including Disney/Pixar/Frozen are available for additional purchase.

    Introducing A New Singular Sensation: Persona PRS100. Persona PRS100 is the most versatile single needle embroidery machine featuring the latest in Brother innovation!
    Check out our video to learn more.

    Hooping a hat for the Brother Persona PRS 100. First of many videos to come ahead. I hope that this video helps you see how easy hooping a hat really is.
  • US Warranty 25 Years Head, 6 Years Electrical, 2 Years Parts, 2 Years Labor
  • Non-US Warranty: 30 days parts and labor
Software Update!
Follow the link below to download the latest Brother Software update for this machine
Software Update

You Tube Video Links:

Basic Features:

  • LCD Size (Horizontal x Vertical) inches: 3.2"x6"
  • Adjustable Screen Brightness Settings: Yes
  • Stitch Select: Via LCD
  • Screensaver: No
  • On-Screen Help: Yes; on-screen tutorials, with diagrams
  • Built-in Languages: Yes
  • Zoom Function: Zoom many designs up to 200% actual size
  • On-Screen Editing: Rotate, mirror image, move, copy, enlarge/reduce, letter spacing, thread density, and group/ungroup edit functions
  • Realistic Preview: Yes
  • Lighting: 4 LED lights
  • Table: Optional
  • Needle Threading System: Advanced
  • Independent Bobbin Winding Motor: Yes
  • Thread Sensor: Yes, upper and bobbin threads
  • Thread Sensor On/Off: Yes
  • Automated Upper and Lower Thread Cutting: Yes
  • Quick-Set™ Bobbin: Yes, Vertical
  • Built-in Memory: 1.0MB; save up to 500,000
  • Computer Connectivity with Update Capability: Yes
  • Memory Card: No
  • Cable: Yes

    Embroidery Features:

  • Maximum Embroidery Area (X x Y): 8"x8"
  • Maximum Embroidery Speed (Stitches Per Minute): 1,000
  • Speed Adjustment: Yes
  • Adjustable Design Icon Size Setting: Yes
  • Built-in Embroidery Designs (Non-License): 405
  • Built-in Embroidery Designs featuring Disney/Pixar® Characters: No
  • Built-in Alphabet Fonts: 20 size-adjustable fonts
  • Built-in Alphabet Designs: 6 alphabet designs: Floral, Appliqué, Greek, Vine, Classic & "ⒸHang To Dry"
  • Monogramming Font Styles: 6
  • Built-in Frame Designs: Yes
  • InnovEye™ Technology: No
  • Snowman® Embroidery Positioning Marker: No
  • Thread Wiper: Yes
  • Resume Function: Yes
  • Trial Position/Layout Function: Yes
  • Thread Anchor: Yes
  • Built-in Border Function & Designs: Yes
  • Sewing Decorative Stitches with Embroidery Arm Attached: N/A
  • Appliqué Creator Function: No
  • Curving Text on Screen Editing: Yes
  • Pattern Rotating: 1, 10 or 90 Degrees
  • Drag and Drop Editing: Yes
  • My Custom Design™ Feature: No
  • Color Shuffling™ Function: No
  • Print and Stitch™ Technology: No
  • Programmable Monochrome Embroidery: Yes

    Carton Contents:

  • Accessory Storage: Yes
  • Included Accessory Feet: 1

  • Machine Dimensions (H x W x D): 23.11" L x 18.70" W x 22.24" H
  • Machine Weight: 68.34 lbs
Included Accessories
Accessory Storage: Yes
Included Accessory Feet: 1

Other Included Accessories:
  • Accessory case
  • Needle set
  • 5 Prewound bobbins
  • 3 Metal bobbins
  • 4 Spool nets
  • Seam ripper
  • Scissors
  • Tweezers
  • Stylus
  • Needle changing tool (Threader)
  • Needle plate spacer
  • Phillips screwdriver
  • Standard screwdriver
  • Allen screwdriver
  • Offset screwdriver
  • Disc-shaped screwdriver
  • Large Screwdriver
  • Wrench
  • Oiler
  • Cleaning brush
  • Large weight
  • Small weight
  • USB cable
  • Extra Large embroidery sheet
  • Medium embroidery sheet
  • Spool mat
  • 4 Spool caps
  • Power supply cord
  • Operation manual (English/Spanish)
  • Quick reference guide
  • Embroidery design guide

    Included Embroidery Hoops:
  • 4" x 4"
  • 8" x 8"
  • 1.5" x 1.75"
  • 2" x 2"
  • 1.3" x 3"
  • 1.3" x 3"

  • Arm e Embroidery Frame Holder (for compact frames)
  • Arm a Embroidery Frame Holder
Other Images

icon Did you know the full selection of Disney/Pixar embroidery designs are available for use with the new Persona PRS100 (as well as other compatible models) through the Brother site? It's as simple as visiting and registering your PRS100. Just open a new or established Brother account on the iBroidery site, register your machine and start shopping for your favorite designs. Registration requires the machines Serial Number found on the rear/rating plate and internal Identification Number found on page four (4) of the machines help screen. Downloading designs to your machine is just as easy. Simply save it to a thumb drive or transfer via the USB cable (provided with the appropriate Brother Embroidery machine) connected from your computer to your sewing/embroidery machine.

icon No risk of tangling fabrics on hard to reach areas.

icon EASY TO USE, WITH BROTHER FEATURES YOU HAVE ALREADY LOVE. Easy to use 7" LCD Display Watch on-screen tutorials, and control the machine with the large, intuitive on-screen icons. See up to 260,000 colors with little or no on-screen color shifting.

icon Built-in dual USB ports. Import and export designs from your USB memory stick. Use the second port to connect to your computer to import and export designs or perform machine updates.

icon Side Bobbin Winding. Save time while you embroider with the easy access side bobbin winding system! Wind a new bobbin while the machine is embroidering. Brother recommends 90 weight bobbin thread.

icon Vertical Bobbin – Anytime Access! "Anytime" access to the vertical bobbin located at the end of the tubular arm lets you easily change the bobbin without having to remove the hoop.

icon Easy Thread Color Changes. The easy threading system allows you to tie the next color thread to the existing one and pull all the way through to the needle. This is made easy with the 4-Spool Thread Stand. The unique design keeps thread tails out of the way.

icon Easy Thread Color Changes. The easy threading system allows you to tie the next color thread to the existing one and pull all the way through to the needle. This is made easy with the 4-Spool Thread Stand. The unique design keeps thread tails out of the way.

icon Go Monochrome. with one touch! Push one button and sew an entire design in a single color with no stops for color changes.

icon Easy One-touch Frame Adjustment. Move the frame on the LCD with your finger and watch the frame on the machine move!


icon Included One 8x8" Flat frame. Holds thick materials such as jacket backs, and helps your create 8" x 8" quilt squares for efficiently. (PRSFLH200)

icon Optional Center Shoe Clamp Frame. Ideal for the back of a shoe or shoe tongue, this frame is designed with exceptional grip strength to hold the items in place during embroidering.

icon Optional 4"x7" Border frame. Re-hoop your fabric without removing the frame. Includes USB containing 50 border designs. (PRSBH1)

icon Optional Wide Table. This 21" x 25" wide table helps provide a larger working service (PRSWT1)

icon Optional Machine Stand. The height-adjustable stand helps provide a stable base for your machine. (PRNDTD2)

icon What's Your Persona?


icon DISNEY IS IN OUR DNA. Hats off to the Persona Easily embroider a range of designs on caps with the included cap frame. And, for the first time ever, you can embroider your favorite Disney characters on caps by accessing designs on! Brother gives you exclusive access to the Design Download Center, where you can choose from over 1,000 embroidery designs featuring Disney and Disney/Pixar characters. Purchase and download only the designs you want - no subscription required.

icon PRS100 Optional Accessories: (1) 8” x 8” Flat Frame: Holds thick materials such as jacket backs, and helps you create 8” x 8” quilt squares more efficiently. (PRSFLH200). (2) 4” x 7” Border Frame: Re–hoop your fabric without removing the frame. Includes USB containing 50 border designs. (PRSBH1) (3) Wide Table: This 21” x 25” wide table helps provide a larger working surface. (PRSWT1) (4)Round Frame Set: Includes one 4”, 5” and 6” frame. Perfect for stitching designs that require more stability. (PRSRHK1) (5) Machine Stand: This height-adjustable stand helps provide a stable base for your machine. (PRNSTD2). These accessories, included in the PRS100, are also available for separate purchase: (1) Tubular Frame: 8” x 8” (PRSTH200) (2) Compact Frame 1.25” x 1.75” (PRSH44) (3) Compact Frame 2” x 2” (PRSH50) (4) Compact Frame 1.3” x 3” (PRSH70S) (5) Compact Frame 3” x 1.3” (PRSHV)

icon 8X8 Flat Frame

icon Round Frame Set

icon Has your Singular Sensation arrived yet? They are shipping now!

Kathy Oliver, Sylacauga , Al.
I wish the hoop size was 8x10.