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  • Comfortable sewing and embellishing
  • Handle large quilts with ease
  • Get always the right tension
  • Enjoy superb fabric feed
  • Precise and perfect stitches
  • Simple, modern operation

    Quiet & precise sewing:
  • Ideally suited for decorative stitches
  • Sew & embroider for longer periods of time
  • More time for your creativity

    The BERNINA Hook sews high-precision stitches up to 9 mm in width with speeds up to 1,000 stitches per minute. The bobbin holds 70% more thread than standard bobbins.

    Enough space for creativity:
  • Enough space for your creations
  • Plenty of room for large projects
  • Enjoy full comfort while sewing

    The extended freearm offers 10" right of the needle. Therefore you will enjoy a grand sewing area for grand ideas.

    Automatic features save time:
  • No manual cutting at the end of a seam
  • Enjoy semi-automatic threading
  • No manual lowering of the presser foot

    Thread is cut automatically when you reach the end of a seam or a color change in embroidery. The presser foot lowers automatically at the beginning of a seam.

    Choose & save the perfect stitch:
  • Alter stitch length or stitch width
  • Alter the needle position
  • Alterations of stitch details are remembered

    Your personal settings can be saved and retrieved at will and the USB connection even allows you to import and export stitches and stitch patterns or combinations.

    Perfect tension for perfect stitches:
  • Ideal tension for each stitch type
  • Achieve finest stitching results
  • A BERNINA innovation

    The BERNINA Adaptive Thread Tension adjusts the tension electronically to the selected stitch width, length, speed, and needle position on each penetration of the needle into the fabric.

    Ask your on-screen support:
  • Enjoy intuitive navigation
  • Find the proper needle and foot
  • Learn more about sewing and embroidery

    The Sewing Consultant and the built-in tutorials offer direct on-screen support and answers to your questions at any time, day or night.

    Sew silk & leather like a pro:
  • Handle special materials with ease
  • Enjoy superb fabric feed
  • Optimum visibility while sewing

    The innovative BERNINA Dual Feed is easily engaged when needed and tucks completely out of the way when it’s not.

    The B 740 won over Swiss designer Mathias Ackermann right from the start:
    "Working with a BERNINA has an inspirational effect on my designs. I love working with the BERNINA 740, and not just because of its well-engineered technology. Features such as the threader and the BERNINA Stitch Regulator thrill me to bits. What’s more, its versatility inspires me with new ideas, and its user-friendliness is simply brilliant. It also sews the finest fabrics, effortlessly"

  • US Warranty 25 years head, 5 years electronics, 1 years labor
  • Extended US Warranty: Extended Warranty Available
  • Non-US Warranty: 30 days parts and labor
  • Pattern start/end function
  • Elongation
  • Stitch length maximum in mm: 6
  • Maximum stitch width in mm: 9
  • Programmable Securing Function
  • Pattern mirroring
  • Free Hand System (FHS)
  • Number of stitch patterns (incl. alphabet) total: 800
  • Utility stitches total: 29
  • Buttonholes (incl. eyelet) total: 11
  • Automatic buttonhole length measuring system
  • Automatic buttonhole
  • Manual multi-step buttonhole
  • Button sew-on program
  • Darning programs: 2
  • Decorative stitches total: 200
  • Quilting stitches total: 23
  • Cross-stitch programs: 21
  • Sewing alphabets: 5
  • Reverse sewing
  • Hook system: BERNINA Hook
  • Maximum sewing speed (stitches per minute): 1000
  • Sewing space to the right of the needle: 10"
  • Color touch screen: 4.3" / 10 cm
  • Drag & Drop
  • LED sewing lights: 30 LED
  • Multi-function knobs
  • Needle positions: 11
  • Sewing in each needle position
  • Number of spool holders: 2
  • Semi-automatic needle threader
  • Automatic presser foot lift
  • Adjustable presser foot pressure
  • Automatic presser foot pressure
  • Manual thread cutter: 3
  • Automatic thread cutter
  • Pivot / hover function
  • BERNINA Dual Feed (BDF)
  • Adaptive Thread Tension
  • Upper thread indicator
  • BSR functionality, straight stitch and zigzag
  • BERNINA foot control with back-kick function
  • Create and save stitch combinations
  • Memory (short-term/altered stitches)
  • Memory (long-term/altered stitches)
  • Start/stop button (stitching without foot control)
  • Slide speed control
  • Bobbin winding while sewing/embroidering
  • USB interface for PC connection
  • USB interface for USB data stick
  • Changing stitch settings while sewing
  • Needle stop up/down
  • On-screen help
  • Creative consultant
  • Sewing tutorial
  • Personal program
  • Setup program
  • Eco Mode
  • Machine weight: 30.9 lb
  • Machine size: 20.5" / 8.4" / 14.1"
Included Accessories
4 Bobbins
1 Foam Pad
Selection of needles
Soft cover with pocket
3 spool discs
Seam ripper
Height compensation tool
Screwdriver red
Power cable
Foot control
Reverse Pattern Foot #1C
Reverse Pattern Foot #1D
Buttonhole Foot with Slide #3A
Zipper Foot #4D
Open Embroidery Foot #20C
Freearm Slide-on Table
Knee lifter/Free-Hand System (FHS)
Touchscreen Pen for 7 and 8 Series
Sewing Machine Oil
Bernina Accessory Box
Other Images

icon Enough space for creativity

icon Automatic features save time

icon Perfect tension for perfect stitches

icon Ask your on-screen support

icon Bernina B740 photo taken at Bernina University 2023 when first released for internet sale